Monday, 25 September 2017

Demographic Audience Profiles

Demographic
Definition: demographic information is used in media marketing to classify an audience into age, gender race and other categories.



Example:
thriller movies could be aimed at any letter code as it has such a wide audience, but other types of horrors like psychological might not appeal to code E as they are pensioners who might not be in interested in movies that make you think.

Psychographics Audience Profile



Psychographic
 Definition:
Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. it is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living
 


Example:
 Thrillers are also a type that could appeal to every category as they are specified as much as 'Rom Com' is